Our Tech Stack

Built with the right tools.
Not the cheapest ones.

We're transparent about how we build. Every tool we use was chosen for performance, reliability, and what it delivers to your business — not just because it's trendy.

Speed matters for SEO

Google ranks fast sites higher. We use build tools and edge hosting that make your site load in under 2 seconds — which directly affects how many customers find you.

Security from day one

Every site we build has HTTPS, secure forms, and protection against common attacks baked in — not bolted on after the fact.

Works on every device

Over 60% of small business website traffic is mobile. Every tool we use is chosen to make your site look and work perfectly on phones, tablets, and desktops.

Primary Tools

The core of every website
we build.

These are the main platforms and frameworks that power the sites we deliver to clients.

Vite logoViteBuild Tool

Vite

Used on all sites

Vite is the build engine behind every custom site we build. It compiles and bundles your website's code into a blazing-fast, optimized package that loads quickly for visitors. Think of it as the factory floor where everything gets assembled perfectly before your site goes live.

Lightning-fast buildsOptimized outputModern JavaScriptSmall bundle sizesHot reload for development
Framer logoFramerDesign & CMS

Framer

Select projects

Framer is a professional design and publishing platform used for visually rich, content-managed sites. It's ideal for businesses that want to update their own content without touching code. Framer sites load fast, look polished, and can be handed off to you with full editing capability.

Visual page builderCMS for editable contentSmooth animationsClient-editableBuilt-in hosting
Cloudflare logoCloudflareCDN & Security

Cloudflare

All hosted sites

Cloudflare is the network that sits between your website and the internet. It serves your site from hundreds of global locations so visitors get fast load times no matter where they are. It also filters out malicious traffic, blocks bots, and provides free SSL (the padlock in your browser) — all automatically.

Global CDNDDoS protectionFree SSL/HTTPSBot filtering99.99% uptime SLA
TypeScript logoTypeScriptLanguage & Backend

TypeScript + Hono

Custom builds

TypeScript is a typed, professional-grade programming language used to write your site's logic without the bugs that plague simpler codebases. Paired with Hono — a lightweight web framework — it powers contact forms, API connections, dynamic content, and any backend functionality your site needs. This combination runs at the edge, meaning your site's logic runs close to your visitors globally.

Type-safe codeEdge runtimeContact formsAPI integrationsServerless functions

Supporting Tools

Everything else in the stack.

Beyond the core platforms, these services make your site more secure, more visible, and easier to manage.

Security
Let's Encrypt SSL

Every site we build gets a free, automatically-renewed SSL certificate. This gives your site the padlock (HTTPS), encrypts data between your visitors and your site, and is required for Google to take your site seriously.

Free SSLAuto-renewHTTPS everywhereBrowser trust
Analytics
Google Analytics 4

We connect your site to Google Analytics so you can see exactly how many people visit, where they come from, which pages they read, and what drives them to contact you — all in a free dashboard.

Traffic dataVisitor behaviorConversion trackingFree forever
SEO
Google Search Console

We submit your site to Google Search Console so Google indexes you faster, you can see which keywords bring visitors to you, and you get alerts if anything breaks or hurts your ranking.

SEO indexingKeyword dataError alertsGoogle verified
Local SEO
Google Business Profile

For local businesses, we help set up and connect your Google Business Profile so your business appears on Google Maps, in local search results, and shows your hours, reviews, and contact info.

Map listingLocal searchReviewsHours & photos
Email
Resend / Email API

Contact forms on your site need a reliable way to actually deliver emails. We use a professional email API (not the default mail server) so your form submissions never land in spam and always reach you.

Reliable deliveryAnti-spamInstant alertsNo missed leads
Performance
Image Optimization

Unoptimized images are the #1 cause of slow websites. We compress and convert every image to modern formats (WebP) so your site loads fast without sacrificing visual quality — a direct impact on your Google ranking.

WebP formatLazy loadingCompressedFast LCP scores
Infrastructure
Domain & DNS

We help configure or transfer your domain and set up DNS records correctly. This includes connecting your domain to your site, setting up professional email forwarding, and making sure everything resolves without errors.

Domain configDNS setupEmail forwardingClean records
Design System
Responsive CSS

Every site is hand-coded to look and work perfectly on every screen size — from a 375px iPhone to a 4K desktop. We don't use auto-responsive tools that guess; we test and build every breakpoint intentionally.

Mobile-firstTablet testedDesktop polishedTouch-friendly
Content
AI-Assisted Copywriting

For clients who don't have professional copy, we use AI tools combined with our own editorial process to write clean, conversion-focused content for your site pages — then review and refine it to match your voice.

Page copyService descriptionsSEO headingsYour voice

Site Security

What "secure" actually means
for your website.

Most small business owners don't know their site is vulnerable until something goes wrong — a defaced site, a spam flood, or worse: customer data being intercepted. We build security in from day one so you never have to worry about it.

View Maintenance & Security Plans →
HTTPS / SSL Encryption
All data between your visitor and your site is encrypted. No one can intercept form submissions, contact info, or any data. Google also flags HTTP-only sites as "Not Secure" — we make sure you're never that.
DDoS & Bot Protection
Cloudflare automatically detects and blocks distributed attacks, spam bots, and malicious crawlers before they ever reach your site. This keeps your site available and your contact forms clean.
No Exposed Credentials
Secrets like API keys, email passwords, and third-party tokens are stored as server-side environment variables — never embedded in your site's public code where anyone can extract them.
Spam-Protected Forms
Contact forms are built with honeypot fields and rate limiting to stop automated spam submissions. You get real leads — not a flood of bot garbage in your inbox.
No WordPress Vulnerabilities
WordPress powers 43% of the web and is the #1 target for hackers due to plugin vulnerabilities. We don't use WordPress for custom builds — our sites have no plugin attack surface.

Our Philosophy

We don't use tools to impress you.
We use them to serve you.

Every tool in our stack was evaluated against one question: does this make your site faster, more secure, or easier for you to manage? If the answer is no, we don't use it — no matter how popular it is.

Why not WordPress?
WordPress is powerful but it's also the most-hacked CMS on the internet due to plugin vulnerabilities. For small business sites that don't need a complex CMS, the attack surface isn't worth it. Our custom builds have zero plugins to exploit.
Why not Wix or Squarespace?
Template builders are great for DIY but they produce heavy, slow sites with limited SEO control. When your business is on the line, you deserve code written specifically for your site — not a template adjusted to fit.
Can I edit my site myself?
Yes — for Framer-built sites, you get full editing access to text, images, and content without touching code. For custom builds, we make updates as part of maintenance plans so you're never stuck waiting.
What if a tool you use goes away?
We use established, well-funded tools with long track records. If anything changes, migration is always possible — and our code is written cleanly so it's not locked into any one platform.

Want to talk through
what your site needs?

Not every business needs the same setup. We'll recommend the right stack for your goals, budget, and how involved you want to be.

Get a Free DemoView Maintenance Plans